Business Development

BUSINESS DEVELOPMENT

The process to review assets, through appraisal or otherwise, is a simple way to assess value of the tangible parts of a business.

However, the part that is more difficult to quantify, and the area that often provides substantial changes in valuation, is the revenue streams a business generates today and is capable of providing in the future.

Business advisors looking to sell your company or search for target acquisitions will overlook the importance of this key financial consideration, and do not offer much in the way of augmenting this critical component of the business.

A SWOT Analysis – Understanding Your Business, Informing Your Strategy

A SWOT Analysis helps to identify your organization’s Strengths, Weaknesses, Opportunities and Threats. It guides you to build on what you do well, address what you may be lacking, seize new opportunities and minimize risks.

At minimum, Lighthouse recommends a SWOT review; however, in the sale of a business, Lighthouse may suggest a longer plan in order to put into place a strategy to grow top-line and enhance the value of the business.

A solid sales & marketing vision backed by data and analytics can support functional integration, leverage operational synergies and increase deal value.

At Lighthouse, it may be determined that it is beneficial to prepare a Sales and Marketing Plan that provides for the best positioning of the business you wish to sell, or an in depth review of sales activity and repeatability for a possible acquisition. Lighthouse has been part of major corporations and sales initiatives, as well as professional sales training programs, that allow that experience to help guide the process/review.